WHITE RABBIT FASHION proper noun, plural, is a Fashion company created in Vienna in 2010. Registered office is situated at Fischerstiege 1, 1010 Vienna. Known for its taste for transgression, its fashion showsin unexpected places. Categorised successively as underground, deconstructive, destroy, grunge, minimalist, provocative, established. Since its creation, has favored the use of whites∗: walls, floors, stands, accessories, hanging wardrobes, in and its boutiques.